Breaking News: Eos Lip Balm Just Acquired By Blockchain Startup EOS

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Eos lip balm is now EOS Blockchain Lip Balm

In a blockchain-industry first, EOS, a blockchain startup headed by Dan Larimer, has just acquired Eos Lip Balm.

The lip balm category struck them as a prime candidate for innovation, since the vast majority of products on the market “were indistinguishable” from their 100-year-old predecessor, Teller says. Many brands appeared to be driven primarily by cutting costs and competing on price, he points out. “It appeared to us that everybody in this category was being lazy. That was an opportunity.” -Fast Company

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